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BIFA Accomplishment
Since Chulalongkorn University
signed the contract with
the
Bangkok Fashion City Project on July 26, 2004, tons of works have been
lined up for the
university to complete
in the tight deadline.
Right after the signing
ceremony, BIFA was built
and started its mission
to produce 600 students
via 3 long-term courses
and 15 short-term
courses. BIFA ended up
with 1600 students in 6
long-term courses and 15
short-term courses in 18
months. BIFA became a
successful story that
created impacts,
interest, and
inspirations in fashion
industry nationally and
internationally.
Followings are all the
terms of reference
assigned, and the output
that was made under this
miracle project.
1. Build the school,
form an organization,
recruit staff
Completed before the
BIFA Grand Opening on
Dec 15, 2004.
2. Make the PR plan
BIFA PR plan was made
and followed. BIFA was
publicized via several
media.
- CU Radio
- BIFA web site
- CU web site
- Sanook.com
- Newspapers, Magazines
- BIFA newsletters
- Exhibitions
3. Establish
collaborations with at
least three
international institutes
BIFA has signed the MOU
with 3 institutes:
1. Fashion Institute of
Technology, New York
(FIT)
2. Institut Francaise de
la Mode, Paris (IFM)
3. Politechnico de la
Moda, Florence (POLIMODA)
Another 2 agreements for
academic cooperation was
signed with:
1. University of Central
England in Birmingham (UCE)
2. Bunka Gakuen
Educational Foundation,
Tokyo
4. Develop a proposal
to open three long-term
(6-month) courses and
fifteen short-term
courses
BIFA developed three
9-month, full-time
programs in Graduate
Diploma level that were
entirely taught in
English by professors
from collaborating
international
institutes. Each program
comprises twelve
2-credit subjects.
1. Fashion Design (FD),
IFM
2. Fashion Merchandising
(FM), FIT
3. Fashion Technology
and Management (FT), FIT
Furthermore, BIFA made
another two 6-month
programs. Each contains
seven 14-credit subjects
4. Leatherwear Design &
Business (FL), POLIMODA
5. Jewelry Design &
Business (FJ), UCE
As for the short-term
courses, BIFA planned to
host 17 courses that
would also be instructed
by professors from
accredited institutes.
1. Fashion Design
(Advance) by FIT and IFM
2. Fashion Trend in
Jewelry and Accessories
Design by UCE
3. Innovative Textile
Design by Komol
Phaboraan, as endorsed
by FIT
4. Web page Design for
Fashion by BUNKA
5. CAD/CAM - "Graphic
Design for Fashion" by
BUNKA
6. Fashion Merchandising
and Management by FIT
7. Fashion Marketing
Strategy for Jewelry
Business by FIT
8. Fashion Terminology
by FIT
9. From Concept to
Consumer by FIT
10. Fashion Design
(Intensive) by France
Embassy and Thai
professionals
11. Fashion Color and
Forecasting by Elementi
Moda, Italy
12. Supply Chain and
Logistics by FIT
13. Global Fashion
System by Hongkong
Polytechnic University
14. Fashion Trend
Interpretation by BUNKA
15. Fabric Properties
and Selection by BUNKA
16. Updated Textile
Finishing by BUNKA
17. Fashion
Visualization by
POLIMODA
5. Create criteria
and plan for
scholarships
BIFA announced 3 winners
who will be arranged to
study abroad in FIT and
IFM with the budget of
1.5 million baht per
winner:
Fashion Design -
Mr.Chalermkiat
Khatikasemlart
Fashion Merchandising -
Miss Supang
Trongkamonthum
Fashion Technology and
Management - Mr.Bhichai
Burana
6. Open at least half
of the proposed short
courses
BIFA had planned to open
17 short courses. There
were 16 courses actually
provided. The 17th
course, Fashion
Visualization, was
cancelled due to the
time conflict.
7.
Gain not less than 600
successful unique
attendees
7.1 Gain 150 attendees
in Fashion Design (FD)
courses
BIFA made 13 successful
students in long-term FD
program and 450 in
short-term. (313 heads
over the TOR.)
7.2 Gain 210 attendees
in Fashion Technology
and Management (FT)
courses
BIFA made 18 successful
students in long-term FT
program and 574 in
short-term. (382 heads
over the TOR.)
7.3 Gain 240 attendees
in Fashion Merchandising
(FM) courses
BIFA made 16 successful
students in long-term FM
program and 499 in
short-term. (275 heads
over the TOR.)
BIFA also gained 16
attendees from a
'neutral' course like
Fashion Terminology.
Another 64 successful
attendees were made from
Fashion Trend
Interpretation, which is
considered an FD, FM
course.
8. Establish a
permanent fashion
institute and develop
the assessment plan.
The working committee of
Chulalongkorn University
is to develop a plan to
found an independent
fashion institute under
direction of
Chulalongkorn
University. The
institute must be
self-sustainable and
acknowledgeable
internationally. The
organization will follow
the model of Sasin
Graduate Institute of
Business Administration
(GIBA), having its own
board of directors,
executive board, and
administration office to
support the operation.
9. Provide long-term
courses as specified in
the proposal
BIFA openned a 9-month
FD course with 13
students, a 9-month FT
course with 18 students,
a 9-month FM course with
16 students, a 6-month
FL course with 15
students, and a 9-month
FJ course with 18
students.
10. Accomplish all
the assignments within
18-month period of the
project.
BIFA has already
produced the output for
all of the above
assignments. The
remaining closing works
are on their way to be
completed by midnight of
January 25, 2006 when
the project is
officially terminated.
Mission Accomplished!
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